How to A/B Test to Avoid the Frankenstein Effect

When tweaking your landing page for conversion it’s best to adjust one thing at a time.

You don’t know what the ‘X-factor’ is and changing too many variables will skew the results of your tests.

Remember, every landing page is different, just like the target users base you’re trying to reach, it’s better to go slow and steady, as there is no ‘magical button’ which you can press to auto-adjust 🙂

The infographic from Formstack outlines all three core areas of optimisation and highlights changes marketers should focus on during the process of developing their A/B testing formulas.


AB Testing