Turn your representatives into virtual guides for your customers; provide tips and insights and capitalise on delivering customer experience excellence.

Often times we focus too much on the task, while completely ignoring the human aspect of it, and thus fail to actively listen to the customer.

Unfortunately, this is a surefire way to ruin customer experience as the act of not listening or even worse, not comprehending is perceived a cardinal sin in customer centric landscape the contact centre industry has become.

Become customer-centric

Contact centre managers and agents need to understand that in order to provide excellent customer service your business needs to become customer-centric. Giving customers your undivided attention is the first step in achieving this goal.

Customer service training should include visualisation methods which enforce eye contact and role play – as if customers were sitting just across from your staff. This will encourage them to actively listen to what is being said and agents will pay more attention to fine details such as: tone, vocabulary and voice volume.

Pinpoint key information

When it comes to delivering great customer care the ability to identify key information quickly is essential and active listening techniques are what your agents need to easily pinpoint customer needs, desires and problems, thus reducing the AHT (Average Handle Time) and bumping customer satisfaction up a notch.

The ability to pinpoint problems faster will lead to an increase in first-contact resolution as well as enable your agents to handle more customer queries per day.

Show empathy

Paying attention to customer feelings provides valuable information on how to handle each query, which leads to successful problem resolution and happy customers.

A customer who’s obviously in a hurry? Provide him with an approximate time to complete the task or order.

Another common example: if the customer is clearly upset, show empathy and use it as an edge during the communication process.

Personalised customer service is a small, but often well appreciated touch.

Paraphrase to clarify

The final step of successful active listening is clarification of understanding. In order pinpoint customer needs or to be able to diagnose what problems he experiences we need to reassure him by paraphrasing his own explanation back to him and ask for confirmation. This method will reassure the customer that they have been heard and their query will be taken care of.

Active listening teaches your representatives to focus on the customer by showing empathy, while simultaneously filtering and paraphrasing key information conveyed during the conversation in order to clarify their understanding of the topic, therefore reassuring them that everything is going to be alright.

Delivering customer care excellence has never been easier, and it’s all thanks to active listening.